Audiences and Institutions

Bauer

Bauer is a group publishing 282 magazines in 15 countries with 6600 employees worldwide. The company publishes magazines on women’s interest, lifestyle, puzzles, films and TV listings. Because of the variety of magazines Bauer publishes, it is a mainstream company. However, it produces niche magazines such as FHM, Mojo, Q, Heat, Empire, Grazia, Take a break, Kerrang! and Rolling Stone. As well as producing magazines Bauer also produces other media such as Websites, Radio Stations (Smash Hits, 4 Music, The Box) and TV Channels (Magic, Kiss 100). Bauer is also one of the UK's biggest publishing group.

IPC Media

One of the United Kingdom's leading consumer magazine and digital publishers, selling over 350 million copies each year. IPC Media groups titles under five magazine divisions: Connect (women’s weekly magazines such as ‘Now magazine’ and ‘Look’), Inspire (Leisure and specialist), Ignite! (Men’s lifestyle and entertainment), Southbank (Women’s lifestyle and home interest) and TX (portfolio of television titles). There is also Marketforce, the UK’s leading magazine distribution business. Digitally they have WOTV and goodtoknow. On their website, the company claim that almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month. The company focus mainly on three core audiences; men, mass market women and upmarket women. IPC would be a niche company as it most of the magazines published by the company focus mainly on country life, and healthy living. The narrow focus enables it to be a niche company as the focus isn’t widespread (mainstream).

BBC Magazine

As a company BBC is not specifically only a company that creates magazines. It is mainly a company that broadcasts and spreads news. (British Broadcasting Cooperation). The company are involved in TV (BBC 1, BB2), radio (Radio 1) and have their own website.
Types of magazines made:

-Preschool: Balamory, Bob the Builder, CBeebies Weekly
-Educational: Learning is Fun!, Learn with Bob the Builder, The Magic Key Adventures
-Preteen: Top Gear: Turbo Challenge, Doctor Who Adventures, It’s Hot, Top of the Pops
-Adult: BBC History, BBC Music, BBC Wildlife

BBC Magazines Aim at different audiences through different niche magazines within the production company. BBC magazine is the most mainstream out of four companies as it focuses on different age groups from preschool to adults and promotes its own TV shows and radio station through this. However it does produce magazines associated with health and living so it is the most varied production company.

Development Hell

"Development hell" is a small media industry that is involved in films, games and other methods of promotion.
Development hell produce niche magazines: Mixmag and The word. Both music magazines are targeted at 18+.
Two types of magazines from Devlopement Hell

Both similar Genres ---> à Niche industrial brand
* Mixmag is a British dance music and clubbing magazine. It styles itself as "the world's biggest selling dance music magazine",Launched in 1982 in the United Kingdom, Mixmag covers dance events, and reviews music and club nights. It often coins terms and phrases to describe new genres and conventions within dance music.

* The Word was launched in February 2003. It was the first magazine to come from Development Hell Ltd, an independent publishing venture set up by David Hepworthand Jerry Perkins, two former EMAP executives with more than 35 years combined experience devising, editing and publishing titles such as Emprie, Mojo, Q The company also produce the dance music and clubbing title Mixmag and owns the dance music networking site Don't Stay In.
The niche company mainly targets music fans that are over 18. Both Mix mag, and the word are magazines that are targeted at adults in association with a particular genre: Dance music (often related to clubs, hence the older target audience). The company could promote other aspects of it through its magazines. For example, its video games, comics and popular novels could be promoted via the companies magazines.